To err is human but certain mistakes can be avoided hence saving a lot of time and money if mistakes done before are evaluated and remedies identified. This article provides an insight into the most common mistakes committed when hiring an SEO agency and what consequences they will have on your firm and resources.
FAILURE TO DO PERFORMANCE CHECKS
When contracting an SEO agency, most firms do not check out their prior performance. This means that you do not know if the company has been performing well in the past, whether it has satisfied the clients’ expectation and the experience they have in this field. It would be advisable to carry out these checks prior to contracting the agency. The information required can be acquired from the agency’s website, tabloids or from former clients.
RANDOMLY SELECTING AN AGENCY
SEO is a field that requires specialization and a lot of expertise. Randomly selecting an agency without carrying out background checks on its ownership, skill level of employees, history and such things as levels of specialisation may lead to dismay results. When hiring an SEO agency, comparing different firms should be done to ensure that you hire the best firm.
When you hire an SEO agency, patience is of essence. This is because you do not get results overnight. It takes time for the results to be achieved and thus replacing the agencies often due to failure to get results can be avoided by practicing patience, however, this does not mean that you should tolerate poor work from an agency. Find out the period in which results can be achieved and if this is exceeded with a greater margin, then take appropriate action.
PAYING VERY HIGH FEES
Many SEO agencies exist in this modern age. It is therefore not necessary to be paying fairly higher prices when you can get pocket friendly costs. The first step to achieving this is to evaluate the market trends in order to find out the prevailing market prices. Anything extremely differing from this market price should not be paid.
OVERRELIANCE ON FAKE PROMISES
When an agency you have contracted starts making promises that it does not fulfil, it is high time you re-evaluated the contract. The more you dwell on such fake promises, the more you lose out in terms of resources. Action taken may include taking legal action against the firm, terminating the contract or being strict on the agency to ensure they take the appropriate steps to keep their end of the bargain.
HIRING START UP SEO AGENCIES
Although discrimination is not advisable, hiring start-up agencies offering SEO services is not a great idea especially for a well-established firm with very complex systems and demands. This is because most start-up firms lack the necessary experience to carry out certain tasks. They may also not have the employees with excellent skills due to their low salaries.
Hiring an SEO agency may look like a walk in the park but several factors have to be considered to avoid these and many more mistakes.